When we say "free SEO audit," we mean a real audit — not an automated score from a tool, and not a generic report that could apply to any website. Here's exactly what we check, why it matters, and what the cost of ignoring each issue looks like in practice.
What Makes Our Audit Different
Most free "SEO audits" you'll find online are automated reports from tools like SEMrush, Ahrefs, or Screaming Frog. These tools are valuable, but they have significant limitations:
- They can identify that a page loads slowly but can't tell you why
- They flag missing meta descriptions but can't evaluate whether yours are effective
- They can't assess whether your content matches real search intent
- They generate the same generic recommendations for every site
Our audit is manual. A member of our team reviews your site, cross-references automated tool data with human judgement, and writes specific recommendations based on your actual situation.
The 40+ Checks: What We Look At
Technical Health
Crawlability — We check that Google can access and index your pages without errors. This includes verifying your robots.txt, sitemap, and checking for soft 404s (pages that return "not found" content but respond with a 200 status code — Google hates these).
HTTPS and security — Is your site served entirely over HTTPS? Are there mixed content issues? Are security headers configured correctly?
Page speed — We measure your Core Web Vitals using real user data from the Chrome User Experience Report (CrUX), not just lab scores. This tells us how your site actually performs for visitors.
Mobile usability — We test your site on multiple mobile viewport sizes and check for common issues: tap targets that are too small, content that overflows its container, font sizes that require zooming.
Redirect configuration — Are redirects direct (A → B) or chained (A → B → C → D)? Chains waste crawl budget and slow down users.
On-Page SEO
Title tags — Are they unique? Do they contain the primary keyword? Are they the right length (under 60 characters)? Do they match what someone would actually search for?
Heading structure — Is there exactly one H1 per page? Does it contain the primary keyword? Are H2s and H3s used to create a logical hierarchy that helps both users and Google understand the content?
Content and keyword alignment — Does the page content actually address the search intent for the keyword it's targeting? A page targeting "web design London" that talks mainly about the founder's background is poorly aligned with what searchers want to find.
Image optimisation — Alt text, file sizes, formats (are you still serving JPEGs when WebP would be half the size?), and whether images have explicit dimensions defined.
Site Architecture
Internal linking — Can every important page be reached within 3 clicks from the homepage? Are there orphan pages with no internal links pointing to them?
URL structure — Are URLs short, descriptive, and consistent? Are there parameters or session IDs that create duplicate content issues?
Duplicate content — Are there multiple URLs returning the same content? Are canonical tags set correctly?
Structured Data
Organisation schema — Does your homepage correctly identify your business, its contact details, logo, and social profiles?
Article or Product schema — Are blog posts and products marked up in a way that enables rich results?
Local schema — If you serve a specific geographic area, is LocalBusiness schema configured with your address and business hours?
Competitor Benchmarking
We compare your site's technical health and estimated organic visibility against your top three competitors. This often reveals quick wins — areas where competitors are ranking that you could capture with targeted improvements.
What Each Issue Actually Costs
These aren't hypothetical. Here are real cost estimates based on what we observe:
- LCP above 4 seconds — Estimated 20–30% reduction in organic CTR from search results, plus direct ranking penalty
- Missing title tags — Pages without unique titles often rank for nothing; pages with generic titles ("Home") lose significant ranking potential
- No mobile optimisation — Google indexes the mobile version of your site; poor mobile UX directly suppresses rankings
- No internal links to key pages — Pages without internal links receive less crawl budget and rank lower
- Missing structured data — You're invisible to rich result opportunities that competitors with schema are capturing
Our free audit takes us approximately 2–3 hours per site. We charge nothing for it because the report demonstrates our expertise better than any sales call could, and the clients who are a good fit for us find that obvious once they see the work.
Request your free audit here — you'll have a full report within 24 hours.