Case Study
Verified · Google Search ConsoleFrom 0 to 7,840 organic clicks in 90 days.
Around MD is a local discovery platform for verified places in Moldova. We built the site from scratch and laid the SEO foundation — here's exactly what happened in Google Search Console over the following 3 months.
Client
Around MD
Industry
Local Discovery
Market
Moldova
Services
Branding · Website · SEO
Timeline
90 days
The challenge
A new site in a competitive local market.
Around MD launched with no existing web presence — no domain authority, no indexed pages, and no SEO foundation. They operate in a competitive local discovery space where established directories and map platforms dominate the first page of Google.
The goal was clear: build a site that ranks from the moment it goes live, not months later. Every technical decision had to serve both user experience and search engine visibility simultaneously.
Our approach
SEO architecture baked in from line one.
We built the site on Next.js (App Router), deployed on Vercel for global CDN and Core Web Vitals performance. Every technical decision was made with both the user and the search crawler in mind.
Semantic HTML architecture
Correct heading hierarchy, landmark regions, and structured content that crawlers and screen readers both understand.
Structured data
LocalBusiness, Place, and Article schema implemented correctly — not as an afterthought, but from day one.
XML sitemap & robots.txt
Correctly configured with appropriate priorities, ensuring all target pages were discoverable and indexed promptly.
Core Web Vitals green
Mobile-first build with next/image optimisation, no render-blocking resources, and sub-2s LCP on launch day.
Internal linking architecture
Link equity flows to target pages by design. No orphan pages, no shallow-depth content buried behind navigation.
Branded identity system
Full brand identity — logo, colour system, typography — designed to build recognition across search results and social.
Results
90 days of GSC data, verified.
All numbers below are absolute figures from the client's own Google Search Console account — not projections or estimates.
7,840
Organic clicks
in first 90 days
610K
Impressions
in first 90 days
+800%
Traffic growth
vs. previous period
8.2
Avg. position
from 30+ at start
Source: Google Search Console · Around MD · 23 Apr – 22 July 2026 · Web search · Verified with the client's own Google Search Console data
Organic clicks — weekly trend (Apr–July 2026)
ClicksGet results like this
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